consulting institute / Practical resources

Dealer qualification: comparison framework

A structured evidence comparison, with unknowns kept visible.

Editorial team:North American Dealer & Channel Growth Institute
Released / checked:
For:Manufacturers evaluating channel partners

Compare evidence, not an invented ranking. Keep the same intended task in view, attach supporting records and leave unknowns explicitly unconfirmed.

Dimension / optionWhat to inspectDecision question
Direct salesInternal selling capacity; account ownershipWhat evidence would make direct sales suitable for your specific task?
Independent dealerTerritory; service responsibility; referencesWhat evidence would make independent dealer suitable for your specific task?
DistributorInventory role; downstream reach; payment scopeWhat evidence would make distributor suitable for your specific task?

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